My hotline (973.743.4690) and this blog are advertisements.
Not advertisements for me and my books, but advertisements for YOU.
After all, you already know everything I’ve been telling you . . . I’m here to just gently remind you of what you already know.
K – A = 0
You already know this one. You might not recognize the formula, but you do know the concept . . . let me remind you:
K – A = 0
Knowledge minus Action equals Zero
One way to get this message to become more memorable so it will stick in your mind is to reinforce it with a story. Another advertising technique. A story like this one:
Early one evening a young salesman approached a middle-aged farmer who was relaxing on his front porch.
Very excitedly, the salesman showed the farmer a book titled, “Everything You Need to Know about Farming.”
The farmer took the book and quickly leafed through it. Then he looked up and said, “Young man, I know everything that’s in that book. I could probably write a book just like it. You see my problem is not knowing it – my problem is doing it!”
K – A = 0
Knowledge minus Action equals Nothing
BUT
K + A = E
Knowledge plus Action equals Everything
Your constant and continuous reminder,
Rob Gilbert
