Friday, October 31, 2008


Enough Cracker Jack has been sold to stack end-to-end more than 63 times around the world. And to think, it all started with one man’s dream and a fair that brought the world to Chicago, Illinois.

The man was F.W. Rueckheim, the year was 1893, and the fair was the World’s Columbian Exposition. Mr. Rueckheim mixed up and sold a new recipe of popcorn, peanuts and molasses and found he had a product people from all over the world couldn’t get enough of.

He called it Cracker Jack and adopted a slogan spoken by a satisfied customer -- “The more you eat, the more you want.”

The unique flavor was launched and hungrily accepted.

The fun part of Cracker Jack’s magic formula was added one day in, 1912 when Mr. Rueckheim acted on the brilliant idea of packing a prize in every box.

Children eagerly ate up the delicious snack while searching for their treasure. Since that day over 17 billion toys have been given out. Today Cracker Jack is one of the world’s largest users of toys.