Quality isn’t about money,
it’s about caring.
It’s about wanting
to be the best
because there is
personal pride
at stake –
an individual
declaration
of identity
with the product.
There is always a market
for the best,
all over the globe.
It’s an obvious and well-known
fact that mountain climbers
don’t like to buy
discounted climbing ropes.
And there’s the joke
about the parachute
offer for sale --
“Cheap, slightly irregular,
but used only once.”
When something is as
important as life and death –
and all business decisions
should be --
quality is irreplaceable.
Hap Klopp,
Founder,
The North Face
(world’s largest producer
Of outdoor adventure equipment)
